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Market Research

We focus on the following topics:

  • What kind of online courses are offered, by whom and for whom?
  • How are online courses compared with classroom courses?
  • How many learners participate in the courses?
  • How are the courses priced?
  • Which technical solutions are used?
  • With which companies and institutions could one partner with and for what reason?
Portfolio Analysis

Portfolio Analysis

We dive into the details of the following points:

  • Which online courses exist?
  • What is the required quality for online courses?
  • Which courses shall be developed into online courses?
  • Are online courses to be offered solely internally or who could be potential customers and where?
  • What is the business plan (courses, customers, resources, pricing, budget, brand, marketing, etc.) and case for offering online courses?
Technical Preparation

Technical Preparation

We concentrate on the following topics:

  • Which technical platform and tools suit best for the planned course portfolio and for the business plan?
  • What are the required but missing features and functionalities that might need to be developed?
  • What kind of integrations are needed and with what systems?
  • What kind of training do course planners need to use the platform?
Course Creation

Course Creation

We get to tangible actions:

  • Which courses shall be created?
  • What kind of learning and teaching methods shall be used for the selected courses?
  • What kind of resources are needed?
  • What kind of tools are needed?
  • What kind of content will be used?
  • What kind of external materials will be used?
  • What kind of course creation schedule shall be used?
 Content Distribution

Content Distribution

We focus on the following topics:

  • Who are the main participants of the courses?
  • How do the participants find the courses?
  • How and where should online courses be marketed?
  • What kind of key sales arguments should be used for each course?
  • What kind of marketing material shall be used?
  • How do customers buy?
  • What sells?